So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more engagement?

In this episode, we’re chatting about:

• What emotional triggers are (and what emotions count?)
• Which types of businesses will suit content that triggers emotions
• How to find out which emotions you should target for your audience
• Should you follow trends or give them a miss?

Check out the full show notes here!

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