Creator Science

#141: Sean Cannell – How YouTube is changing and what works in 2023


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EPISODE DESCRIPTION

Sean Cannell is the founder of Think Media and the author of YouTube Secrets.

Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times.

Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing. 

In this episode you’ll learn:

  • What types of videos are doing well on YouTube today
  • What metrics you should be paying attention to
  • Sean’s Perfect Video recipe
  • The video opportunity on social media INCLUDING Twitter
  • Full transcript and show notes

    Follow Sean on Instagram / Twitter / Facebook / LinkedIn/ Website

    Think Media YouTube

    The Think Media Podcast / YouTube

    YouTube Secrets Book

    ***

    TIMESTAMPS

    00:00 - Is it too Late to Start on YouTube?

    01:24 - What Video Length Performs Best?

    05:01 - How Growing on YouTube Has Changed Recently

    10:10 - The Ground Floor Opportunity for Creators

    16:05 - Browse Traffic Vs Search Traffic

    19:49 - Researching for Video Ideas

    24:22 - How the Suggested Algorithm Works

    31:22 - Sean’s Recipe for PERFECT Videos

    39:08 - Video Opportunities on Twitter

    45:06 - Facebook and Instagram Reels

    ***

    RECOMMENDED NEXT EPISODE

    → #129: Hayden Hillier-Smith

    ***

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    Creator ScienceBy Jay Clouse

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