Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right?

Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try both!

So, if you haven’t yet tried out your first Trial Reel – listen to this episode, then get over to Instagram and create a few! We think you’ll be surprised how well this feature works for business owners.

In this episode, we’re chatting about:

• What Trial Reels are and the main features you need to know about
• Why you should definitely be using this tool (especially as it’s finally one for business owners!)
• The main things we’ve been doing when trying out Trial Reels
• What sort of things you can test on Trial Reels
• How to test client content on Trial Reels

Check out the full show notes here!

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