An obstacle for independent consultants aiming to grow their business is the tendency to argue for limitations. 

What does this mean to argue for your limitations?

Arguing for your limitations refers to situations where you justify and explain why something won’t work for you or your business.

For example, you might justify your empty pipeline by thinking the economy is soft.

Or, you might explain why you have a long sales cycle by thinking your industry is slower than others to make decisions.

Or, you might justify that you don’t have time to focus on business development right now.

You’re smart. You can find a lot of evidence to support these justifications.

But, when you argue for your limitations, you make running your business harder than it needs to be. And, it takes longer to reach your goals.

This episode emphasizes the importance of recognizing that these perceived roadblocks, obstacles, or industry norms are not fixed or insurmountable limitations.

Listen in as Melisa discusses what it means to argue for your limitations, shares three examples to illustrate this concept, and helps you identify where you’re arguing for your limitations.

Don’t miss the end when Melisa outlines steps to avoid making this mistake in your independent consulting business.

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Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.