Are you telling a story that sells? In today’s episode, I’m welcoming D’Arcy Benincosa back to the podcast to talk about the impact of storytelling in your marketing. We’re diving into mindset hang ups around storytelling, how to discover your stories, and the steps to take today to incorporate better storytelling into your marketing. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by my new free quiz, What’s Your Photographer Marketing Personality? This quiz is designed to identify your strengths when it comes to marketing, plus what might be holding you back. If you’re ready to say goodbye to overwhelm, exhaustion, and dead ends when it comes to your marketing, take the quiz today.

Review the Show Notes: 

Get to know D’Arcy (1:29)

Why stories are so important (4:21) 

How to come up with stories (6:39)

Magic in the mundane (10:47)

Mindset struggles around storytelling (15:14)

Improving storytelling in your marketing (21:50)

Letting the stories reveal themselves (27:50)

I “just” take family photos (36:10)

From story to selling (44:22)

The first step to add storytelling to your marketing (52:05)

Rapid-fire questions (54:51)



Connect with D’Arcy:

Instagram: instagram.com/darcybenincosa

Website: darcybenincosa.com

Benicosa Weddings: benincosaweddings.com

Episode 100 Childhood, Intuition, and High-Achieving Women with D’Arcy Benincosa: sabrinagebhardt.com/podcast/100-childhood-intuition-and-high-achieving-women

Episode 63 Money Month Guest D’Arcy Benincosa on Money Mindset: sabrinagebhardt.com/podcast/63-money-month-guest-darcy-benincosa-on-money-mindset



Connect with Sabrina:

What’s Your Photographer Marketing Personality? Quiz: sabrinagebhardt.com/marketing-quiz

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

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