This week I talk with Eric Moeller from Freewyld – a hospitality brand featuring a boutique collection of cabins in Idyllwild, CA, but soon expanding to other nature-based locations across California!

Eric took an incredibly unique approach to building Freewyld. He started with the brand first, before he ever secured a property. In most cases, we hear from hosts who found a property, and then realized it could benefit from having a brand. But Eric is a testament to the reverse. By building the brand FIRST, he was able to (almost effortlessly) attract the perfect property, the perfect investor, the perfect team, and the perfect guests.

Eric's story really shows that "branding" is more than a buzzword. It's the values that turn your entire vision into reality. If you've been procrastinating brand-building as something "to cross off your to-do list", this conversation will challenge you that your brand should be the start and end of every single move your business makes.

Connect with Eric on LinkedIn

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