A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. A niche strategy includes selecting your target audience, defining an unmet or underserved need, researching your customer base, creating a business plan, and marketing your business to your specific audience.

In this episode, I had the pleasure to sit down and talk with Kelly Ann Peck, who is a business coach for events pros at Emerson Reese Creative, where we had a comprehensive and extensive talk about understanding your niche, the dos and don’ts in creating the niche process, and the importance of focusing on your niche area.

Thanks for listening!

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For full show notes and guest links click HERE!

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