A robust and well-maintained pipeline is crucial for a consulting business's growth and success. However, many independent consultants go into default lead generation mode based on their immediate business situation. Lead generation should be consistent and follow a purposeful strategy to fill a consulting pipeline.

In this episode, Melisa explores three distinct lead generation modes to help consultants fill and maintain their consulting pipeline. First, she offers insights into the negative results consultants get when approaching lead generation without intentionality. Then, Melisa details three recommended modes: Run/Maintain, Active, and Sprint. Melisa defines each mode, explains when to use it in your business, and shares real-life examples to successfully leverage each strategy.

Melisa concludes with a five-question framework to help consultants define each of the modes in their businesses. This critical lead generation playbook encourages consultants to be more intentional about their consulting pipelines, reduce stress, and become confident in the growth of their business.

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Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.