What does it mean to build a luxury brand and business? In today’s episode, I’m welcoming Kelly Bullock back to the podcast to chat all about her experience with growing a luxury photography business. Kelly gives her advice for stepping into the luxury space and providing an above-and-beyond client experience. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

This episode is brought to you by Root To Rise, the coaching experience and mastermind built for female photographers who are looking to level up their business. Throughout this five-month experience, students have access to group support, one-on-one coaching, and training with guest experts. Students may join online only or upgrade their experience to include an incredible in-person retreat. Spots are limited; get on the waitlist now. 

Review the Show Notes: 

Meet Kelly (1:40)

How Kelly became a luxury photographer (2:33)

What it means to have be “luxury” (6:26)

Small but powerful touchpoints in the client experience (8:02)

Mindset shifts to reach the luxury level (10:20)

Making your business feel luxurious (13:15)

The role of automation in a luxury business (18:14)

Shifting into luxury marketing (19:54)

How a luxury business feels (21:51)

Our exciting announcement! (22:49)

Rapid-fire questions (25:34)

Mentioned In This Episode:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Episode 159 Real Women, Real Stories with Kelly Bullock: sabrinagebhardt.com/podcast/159-real-women-real-stories-with-kelly-bullock

Connect with Kelly:

Website: kellybullockphotography.com/mentoring

Instagram: instagram.com/kellybullockphotography

Connect with Sabrina:

Website: sabrinagebhardt.com

Instagram: instagram.com/sabrinagebhardtphotography

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