Creator Science

#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]

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Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome

Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.

Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!

In this episode, you’ll learn:

  • The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
  • How important domain names are, including whether .com is important
  • How to get a good .com even if your first choice is taken
  • Whether premium domains are worth it or not
  • And if and when you should consider a rebrand if you're not satisfied with your current name

    • Full transcript and show notes

    Alexandra's Book / Website / Facebook / LinkedIn / Twitter

    SMILE and SCRATCH test

    How I rebranded my newsletter

    How I rebranded my podcast

    ***

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    Creator ScienceBy Jay Clouse
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