This episode is a behind the curtain look at what it actually takes to make a small motel feel like a high performing group retreat.

They talk big group bookings pushing ADR way up, the operational reality of rural markets, and why bigger assets can actually be easier when they support dedicated staff. They also hit the “do it right the first time” principle, including examples like plumbing, aging heating units, and finding efficiency rebates that can materially offset upgrades.

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