Tony got invited to an exclusive Booking.com vendor event in Washington DC and came back convinced they've been leaving money on the table. Booking.com is actually the world's largest vacation rental platform, not Airbnb. While Airbnb dominates the US, international travelers use Booking.com. Since Tony isn't on it, he's probably missing international guests completely. Now he's testing it on his Southwest Michigan cabins where he thinks there's way less competition than on Airbnb.

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Tony and Jordan have paid serious money for masterminds over the years and they keep doing it because the returns compound in weird ways. A $500 program turned into half a million.

An expensive program they thought was a waste ended up sending them four house referrals years later. The real lesson? You're paying for proximity to people thinking bigger than you, and that changes everything.

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The Warren Hotel is 15 days from ribbon cutting and it's the biggest project Tony and Jordan have ever tackled on the fastest timeline. They bought a beat-up property for $1.2M, committed $750K to renovation, and split the 20% down payment between four investor groups.

Now they're watching moles burrow through fresh landscaping, scrambling to find a fence guy on Thursday for a Tuesday opening, and dealing with wrinkly facade materials and wrong-sized doors. But somehow it's all coming together for June 16th.

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Frank Fear has been coming to the Michigan STR Conference three years running and he's ready to pull the trigger on his next deal. He brings his investment thesis to Tony and Jordan including buy box criteria from Kenny Bedwell's wildly profitable properties framework, why acreage beats lakefront in today's market, and the harsh reality of exit strategies when you're stacking amenities on rural properties.

They dive into boutique hotel due diligence costs, the regulatory minefield in Michigan townships plus the honest conversation about partnering on your first commercial deal and why low expectations filter for the best investors.

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Someone told Tony not to buy a motel in Grayling, Michigan. They did it anyway. Now The Windmoor Lodge just hit 1,000 nights booked and has more revenue on the books this year than all of last year, with peak season barely starting to fill.

Tony shares the real numbers including a 17.5% profit margin at the lowest rate period of the year and an average daily rate climbing to $232 during May through August.

The secret? Taking a tired small-town motel and making it a one-of-one property that competes at the Airbnb level.

If you're looking at boutique hotels, this is the playbook.

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Tony and Jordan are still recovering from three days of being around some of the sharpest minds in real estate. Coach Bert looked people in the soul with every handshake. Sarah Glidewell reinvented herself multiple times before 35. And Michael Elefante showed why tax strategy is the difference between millions and pocket change.

Plus, the story of how consistency and non-negotiables built 189 episodes and a conference people actually want to come back to.

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We touched down in Georgia and honestly the first thing we did was drive around and take it all in. In this episode it's just us in the car talking. What this town feels like, what's going on in the market out here, and whether this is the kind of place we actually want to be invested in.

We get into the deal itself, what we liked enough to get it under contract, and what's been nagging at us since.

No agenda, no slideshow, just a real conversation about whether this thing makes sense.

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Most operators in this business are building themselves a job and calling it a company. Tony and Jordan have spent five years learning the difference and a big part of that lesson came through hiring.

In this episode they break down the five biggest hiring pitfalls that cost them time and money, the moves they made that finally worked, and why the operators who figure this part out first are the ones who end up playing the game at a completely different level.

If you want a business that runs without you, this one is worth your full attention.

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Most people building their first pitch deck are trying to make everything look perfect. Tony and Jordan have learned that the best investors aren't looking for a perfect pitch, they're looking for the right people to go on an adventure with.

In this episode they break down seven things that actually move the needle when you're trying to raise capital, from how much skin you need in the game, to why telling the risks might be your best sales move, to the one slide that does more heavy lifting than everything else combined.

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Tony and Jordan pull back the curtain on the five AI tools quietly running inside their business right now, and they don't start with "Chat."

If you're still using the same tools you started with, this one is worth a listen.

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