Tony and Jordan just closed on their biggest deal ever at $3.4 million in Georgia. But getting there wasn't smooth. Out-of-state lending proved way harder than expected, investors got nervous about the risk profile, and they ended up having to cover way more capital than they planned.

They learned massive lessons about how you communicate deals, why sellers matter more than you think, and what happens when you scale beyond your home market. Plus the crazy story of how they actually found this property.

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Tony and Jordan discovered something simple that's forcing them to see their days completely differently. It started with personal tracking and spiraled into something that's now judging every decision they make.

They're getting feedback they weren't expecting and it's uncomfortable. The habit is so powerful they're wondering if this is the one thing that actually changes everything. You'll recognize yourself in their struggle.

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The safety expert plays add it or ax it with 12 vacation rental amenities and the logic behind each decision might change your entire strategy. He's seen the incidents. He knows the claims. He understands what insurance companies actually cover.

From pools to pickle ball courts, saunas to golf carts, he breaks down the real data on what works and what doesn't. You think you know which amenities are safe and which ones aren't.

But the expert sees things differently. Listen to find out which amenities get the green light and which ones get shut down.

Email for webinars: [email protected]

[email protected]

@shorttermrentalsafety on Instagram

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Ten years ago Tony was rigid. Someone would invite him to coffee and he'd say "yeah, we should do that" and never follow up. Then he changed one thing: he started saying yes. To podcasts, to events, to lunches with people. That one shift led to speaking invitations, exclusive event tickets, and opportunities he never would have gotten staying in his routine.

He's sharing the lesson: your future depends on the yeses.

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Tony had one of those weeks where everything compounds at once. A lawsuit, hotel construction delays worse than expected, new issues discovered during renovation, and three client deals hitting problems.

He walked through how to keep perspective when everything feels like the valley of despair. The key insight is that these aren't disasters, they're the exact problems he dreamed about having ten years ago. Sure it's rough, but it's a blessing to be working on these kinds of challenges instead of wishing you had them.

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Tony and Jordan just realized they've gotten this far despite not being aware of their most important role: capital allocation.

They talk about Fred Boothby doing deals with zero of his own money while they're still setting up property management software themselves.

Revenue is just vanity metrics. What matters is cash on cash return and IRR. The real question isn't how do I get more bookings, it's where does my next dollar produce the highest return?

And the answer for almost everyone is the same: hiring better people so you stop doing the things you hate.

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Tony got invited to an exclusive Booking.com vendor event in Washington DC and came back convinced they've been leaving money on the table. Booking.com is actually the world's largest vacation rental platform, not Airbnb. While Airbnb dominates the US, international travelers use Booking.com. Since Tony isn't on it, he's probably missing international guests completely. Now he's testing it on his Southwest Michigan cabins where he thinks there's way less competition than on Airbnb.

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Tony and Jordan have paid serious money for masterminds over the years and they keep doing it because the returns compound in weird ways. A $500 program turned into half a million.

An expensive program they thought was a waste ended up sending them four house referrals years later. The real lesson? You're paying for proximity to people thinking bigger than you, and that changes everything.

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The Warren Hotel is 15 days from ribbon cutting and it's the biggest project Tony and Jordan have ever tackled on the fastest timeline. They bought a beat-up property for $1.2M, committed $750K to renovation, and split the 20% down payment between four investor groups.

Now they're watching moles burrow through fresh landscaping, scrambling to find a fence guy on Thursday for a Tuesday opening, and dealing with wrinkly facade materials and wrong-sized doors. But somehow it's all coming together for June 16th.

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Frank Fear has been coming to the Michigan STR Conference three years running and he's ready to pull the trigger on his next deal. He brings his investment thesis to Tony and Jordan including buy box criteria from Kenny Bedwell's wildly profitable properties framework, why acreage beats lakefront in today's market, and the harsh reality of exit strategies when you're stacking amenities on rural properties.

They dive into boutique hotel due diligence costs, the regulatory minefield in Michigan townships plus the honest conversation about partnering on your first commercial deal and why low expectations filter for the best investors.

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