Creator Science

#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.


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EPISODE DESCRIPTION

Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals.

In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret?

In this episode, you'll learn

  • The right way to pitch yourself to brands
  • How to negotiate without leaving money on the table
  • How to handle contracts
  • And that you're probably wrong about some things
  • Full transcript and show notes

    Justin's Website / Instagram / YouTube / Twitter / TikTok

    ***

    TIMESTAMPS

    (00:00:00) The Man Making YouTubers Millions

    (00:01:15) Sponsorship Wheel Overview

    (00:05:17) The RIGHT Way to Pitch to Brands

    (00:10:46) Who You Need to Pitch to

    (00:13:57) Audience Size Doesn’t Matter

    (00:19:31) How to Negotiate WITHOUT Leaving Money on the Table

    (00:27:15) When the Brand Says NO

    (00:31:02) When the Brand Asks for Your Rates

    (00:34:56) Nurturing Brand Relationships

    (00:37:40) When YOU Should Say No to a Brand Deal

    (00:39:53) Creating Unique Offers Based on Brand Objectives

    (00:43:30) How to Handle Contracts

    (00:46:00) Must Knows About Usage Rights + Exclusivity

    (00:52:34) How to Handle Feedback from Brands

    (00:55:42) Prioritize Long Term Relationships

    (00:57:40) Common Mistakes When Publishing Branded Content

    (01:00:20) Analyzing a Brand Campaign

    ***

    RECOMMENDED NEXT EPISODE

    → #178: Redesigning MY sponsorship strategy (ft. Justin Moore)

    ***

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    CONNECT

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    Creator ScienceBy Jay Clouse

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