HELLLLO YOU WILD LADY!

Joining me today is my good friend and fellow wild woman, Kelly Lawson. Several years ago, Kelly walked away from the career she has built up for 11 years. After 7 years of university, two science degrees, and practicing Occupational Therapy for 4 years, she realized it just wasn't her calling and needed a change.

She decided to pick up a camera on eBay and follow her heart. That same year she married the man of her dreams who reminds her daily that life is too short to not do what you love. Fast forward one decade and not only has she built a business at Kelly Lawson, she has also built a family. Her work has been published in numerous magazines and she has diversified her strong entrepreneurial spirit to online courses, affiliate marketing, and podcasting.

In This Episode, You Will Learn About:

• How Kelly realized she was in the wrong profession and what steps she took to move on and up
• Letting go of a full-time job; How and when do you do it?
• Reframing mistakes as learning opportunities
• How Kelly used what she loved about running her first business to create the business she dreamt of
• Imposter Syndrome and going through the motions: Overcoming the devil on your shoulder and putting yourself out there
• Struggling with fear and learning to manage it for growth
• How Kelly learned to treat failure as a friend
• The importance of creating your own goals and focusing on them. It doesn't matter what other people think you want!
• Confronting your worst-case scenario, if you can name it you can tame it
• Tips and fundamentals of photography
• How to leverage photography for your brand and the pictures Kelly suggests every business have
• The importance of authenticity in photographs and how it creates trust with customers and clients

Resources:

• Learn more: ​kellylawson.ca
• Instagram: ​Kelly Lawson
• Podcast: ​https://kellylawson.ca/blog
• Courses: ​https://kellylawson.ca/learn

Public Shoutouts:

• Everything is Figureoutable: Marie Forleo
• Trust Agents: Chris Brogan, Julien Smith
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Being a wild woman means:

"Take action despite all the barriers and roadblocks." ~ Kelly Lawson