Doing It Online : The Doable Online Marketing Podcast

#182 - Q: Do I have the wrong offer... or the wrong audience?


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In today's episode, I'm diving deep into a question that's been top of mind for me lately: How can we tell if we've got the wrong offer or the wrong audience? 

 

If you’ve launched an offer that hasn’t received great results, there’s no need to panic. It happens to many people, and quite a few of my clients have been asking for my guidance on what to do next. Before you consider throwing it all out and starting from scratch, let's take a step back, breathe and explore a few crucial questions.

 

We'll begin by examining the signs that could indicate your offer isn't quite right for your audience. I'll share insights into how you can align your offer with your audience's preferences and your own values. We'll also explore the red flags that might suggest you've attracted the wrong audience, including low engagement, customer service issues and resistance to sales. 

 

I take you through some actionable steps to correct any underlying issues, such as refining your offer to better suit your audience and running tests to assess a different approach and attract the right audience. 

 

So, tune in to this episode for a practical guide on not only getting yourself unstuck, but moving onwards and upwards in all that you have to offer. 



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Doing It Online : The Doable Online Marketing PodcastBy Kate McKibbin

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