About thirty years ago, a new client called Lily showed up at my gym. She was (in her own words) obese, terrified (of me and the gym environment), embarrassed, insecure and desperate to re-invent herself. And she did. Reinvent herself, that is. With a suboptimal lifestyle (very sub), terrible eating habits, genetic challenges, zero fitness and no idea of what she was doing as her starting point, Lily lost over thirty kilos and made amazing fitness and strength gains in a relatively short period of time. Eventually she got qualified as a PT, worked for me for a while, set up her own facility and in 2025 (at 65), she still trains people full-time, is booked out, does zero marketing, advertising or branding and has built a culture and environment that people want to be in the middle of. In the era of selfies, filters, health cults and fitness influencers, I love sharing a story about someone who's doing 'all the wrong things' and thriving! BTW, this is Lily's first podcast and I gotta say, it's maybe the best debut I've ever been part of. Enjoy.

See omnystudio.com/listener for privacy information.