Social media is not a passing fad, but many people perceive it as such since the media tends to focus problem situations.

“Today, getting published and getting people to read your thoughts and read your articles is no more than a click of a button.” -Kevin Pho

“If you have a strong social media presence, you are many steps ahead of your competition in defining yourself online.” -Kevin Pho

“If you aren’t proactive in establishing your online reputation, other sites, such as rating sites, are going to create content about you.”

Three steps to creating your identify online from Kevin’s book:

“Using social media to follow experts in your industry is a tremendous way to learn.” -Kevin Pho

A strong social media presence can marginalize the rating sites.

Set up a Google alert to monitor mentions of yourself online.

Dave mentioned at the end of the show a previous episode on LinkedIn. Check out episode 101: How to Get the Most From LinkedIn.

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