On today's episode, I am talking with Carissa Kruse about the importance of funnels in the wedding industry. Carissa is a sales and backend funnel strategy expert for wedding professionals who helps them book more weddings without constantly chasing leads.

Carissa and I, discuss the three main funnels that wedding entrepreneurs need in their businesses: the cold funnel (excite and attract), the warm funnel (captivate and convert), and the hot funnel (surprise and delight).

The cold funnel is used to attract leads, the warm funnel to convert those leads into bookings, and the hot funnel to create a client journey that leads to referrals.

We also chat about how Carissa got into the wedding industry and how she has expanded her business over the years, and shares valuable insights into how wedding entrepreneurs can create profitable businesses they love.

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For full show notes and guest links click HERE!

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