It’s time to get a little reflective. 2023 is almost over, and we could probably all use a reality check to see how our year went. In particular, to think about which marketing mistakes we made this year. I’ve seen many people - hell, even myself! - fall into some harmful traps when it comes to messaging, creating content and showing up online. 

I’m taking you through the biggest marketing mistakes I noticed so that you can ensure you don’t make them again next year:

• Trying to Be Like Someone Else: Attempting to emulate someone else's marketing style or personality traits instead of being authentic and finding your unique voice.
  

• Lack of Planning: Failing to create a solid marketing plan, especially in a year of unpredictability, where traditional practices may not work as effectively.
  

• Single-Use Marketing: Spending too much energy on short-lived content like Instagram Stories or TikToks, resulting in wasted resources and a need to constantly create new content.
  

• Marketing for a Pre-Pandemic World: Relying on tactics that worked in previous years without adapting to the changing preferences and behaviours of the post-pandemic audience.

So, have you made any of these big marketing mistakes this year? If so, you are definitely not alone. The good news is, you don’t have to get it right straight away. Refining, testing and experimenting is the best way to uncover what works best for your business. Not only that, you’ll learn how to serve and engage with your audience in the most effective way. 

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