It’s getting harder and harder for an individual’s message to get out and be heard.

How to stand out as a thought leader:

There is a three-step process people are following to gaining an audience:

“If you are the only person, who at the end of the day, is still talking about your idea. That’s a failure. You need to get other people talking about it.” -Dorie Clark

Dorie mentioned her past article on Harvard Business Review: How to Reinvent Your Personal Brand

How do you figure out what you want to be known for:

“One of the most important things to do early on is content creation.” -Dorie Clark

There really aren’t guarantees anymore in the work world.

“You’re not just competing with the local talent pool. You have to explain to people why they should pick you.” -Dorie Clark

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