There's a sneaky new way entrepreneurs are avoiding the work that actually grows a business, and it feels incredibly productive while it's happening.

Steph calls it the iceberg idea trap, and AI is the latest and most seductive version of it. In this episode, she makes the case for minimum viable AI: how to use it as the tool it is without letting it become the thing you hide behind.

If you've been spending more time building systems than talking to potential clients, this one's going to hit home.

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