Welcome to Friday Fuel—a brand-new mini-episode series designed to give you quick, actionable insights to move your subscription box business forward. These episodes are short, sharp, and packed with practical takeaways—all in under 10 minutes.

In this very first Friday Fuel, I’m breaking down five common website mistakes I see subscription box owners and online product sellers make over and over again. Mistakes that might be costing you sales right now.

Whether your website is brand new or several years old, this episode will help you clean up your first impression and start turning more visitors into customers and subscribers.

What your homepage must include above the fold

How to use your visuals to sell, not just decorate

Why too many checkout options can scare buyers away

A smarter way to use pop-ups without driving people off

Where and how to add social proof that builds trust quickly

Your Action Step

Pick one of the five areas I shared and make a small update to your website.You don’t need to fix everything at once—just keep moving forward.

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