In this episode of The Know, Nikki hosts Samantha “Sammy” Handler, who is the founder, CEO and artist at KicksBySammy, a company she created at only 18 years old! After receiving attention from hand-painted Keds Sneakers that she customized, Sammy soon discovered a new medium for her artistic talent and an eager consumer. Nikki and Sammy discuss Sammy’s journey as a young woman with a hobby and how she was able to turn that hobby into a full-blown business. Sammy shares with Nikki how KicksBySammy began, how she was able to grow it and how she has been able to pivot to create a thriving corporation that collaborates with well known artists and businesses. Sammy also shares practical advice on creating, building and maintaining a new business as well as the importance of a social media presence and of having mentors. Sammy’s episode is chock-full of business tips and strategies. Sammy is an inspiring woman who is paving her own space. She is a great example of following your passions and working hard to parlay that into a functional, sustainable company.

Topics covered in this episode:

• Using your gift to make other people feel special
• Identifying who your customer is and giving them what they want
• Scaling a business
• Age-shame
• Utilizing social media
• Maintaining brand authenticity
• Partnerships and collaborations

Connect with Sammy:

Website: www.kicksbysammy.com

IG: @kicksbysammy

Connect with Nikki:

Website: www.nikkispo.com

IG: @theknowwithnikkispo / @nikkisappspo

For information about collaborations/sponsorships, please contact [email protected]

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