Hey there CEO's! In this episode, I had the pleasure of interviewing Tom Chelednik from the Knot and WeddingWire. We delved into the common issue of wedding professionals not being able to book clients and explored effective lead generation strategies.

Tom stressed the importance of understanding your ideal client and aligning your marketing with their preferences and interests. By showcasing your expertise and passions through blogs, social media, and website content, you can attract the right clients and increase your chances of closing more bookings.

I also highlighted the value of linking relevant blog posts in follow-up emails, as it establishes your expertise and builds rapport. 

Tom shared valuable insights into client communication preferences and stressed the importance of adapting to their preferred method of contact. Whether it's phone calls, text messages, or email, meeting clients where they are increases the likelihood of meaningful engagement and conversion.

To support our listeners, Tom generously provided a downloadable resource called "10 Ways to Market to Generation Z," which offers valuable tips and strategies tailored to this demographic. Use the link below to download the content.

Thank you for joining us on the Wedding Pro CEO podcast. I'm thrilled to share this insightful episode with you, and I hope it helps you build a profitable wedding business you love.

Make sure to tune in every week for more valuable content and visit brandeegaar.com for additional resources, digital courses, and engaging social media content. Together, we'll conquer overwhelm and create thriving businesses in the wedding industry.

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For full show notes and guest links click HERE!

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