In this episode, Steph breaks down what she calls the Container Store Problem — the trap of chasing new systems, new funnels, and new strategies before you've done the real work of figuring out what actually sells.

The experts with the most predictable businesses aren't doing more. They're doing the same thing, reliably, over and over — and that repetition is what compounds into real revenue.

If you've been strategy-hopping, reinventing your launches, or wondering why nothing seems to stick, this episode is your wake-up call.

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