Bob Burg

Co-Author, The Go-Giver: A Little Story About a Powerful Business Idea*

1. The Law of Value

You true worth is determined by how much more you give in value than you take in payment.

2. The Law of Compensation

Your income is determined by how many people you serve and how well you serve them.

Dave mentioned How to Win Friends & Influence People* by Dale Carnegie

3. The Law of Influence

Your influence is determined by how abundantly you place other people’s interests first.

4. The Law of Authenticity

The most valuable gift you have to offer is yourself.

5. The Law of Receptivity.

The key to effective giving is to stay open to receiving.

Bob mentioned Influence: The Psychology of Persuasion* by Robert Cialdini

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