Small Business Big Money

196. The Recession Playbook: What Wealthy Women Do When the Economy Dips with Dielle Charon & Gina Knox


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Join me every Monday for my FREE business debt pay off class: https://ginaknox.co/masterclass-ad 

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Episode Synopsis: 

In this conversation, Gina Knox and Dielle Charon discuss the current economic climate, focusing on the mindset needed to navigate financial challenges. They explore the difference between stock market recessions and on-the-ground economic impacts, share personal experiences with financial hardship, and emphasize the importance of taking risks and seizing opportunities during downturns. The discussion also highlights strategies for growing a business and audience in uncertain times, encouraging listeners to act with agency and creativity. In this conversation, Dielle and Gina discuss the importance of adapting to economic challenges, focusing on growth rather than maintenance, and the significance of community support in business. They emphasize the need for a positive mindset, innovative marketing strategies, and the value of personal development to navigate through tough times. The discussion also highlights the role of objections in sales and the necessity of addressing them effectively to convert leads into clients.

 

Timestamps:

00:00 - Introduction to Financial Coaching and Economic Context
03:00 - The Hunkered Down Mentality and Its Implications
06:07 - Understanding Recessions: Precedented vs. Unprecedented
09:13 - On the Ground vs. Stock Market Recessions
11:46 - Personal Experiences with Financial Hardship
14:47 - Transforming Financial Trauma into Opportunity
17:59 - The Importance of Agency in Economic Downturns
20:54 - Investing During a Recession: The Long Game
23:50 - Opportunism in Business: Seizing the Moment
27:05 - Growing Your Audience and Expanding Offerings
33:55 - Exploring New Opportunities in Sales Training
38:06 - Mindset Shifts: Growth vs. Maintenance in Business
44:42 - The Importance of Community in Business
52:10 - Navigating Economic Challenges with Optimism
01:00:05 - Empowerment Through Personal Development and Community

 

About Dielle Charon:

I empower women of color with high-converting sales strategies and generational changing mindset work all over the world to dismantle white supremacy, the patriarchy, and societal norms, by helping them build wildly profitable online coaching businesses. Those clients who have committed to doing the work, have seen the results that I have and are on their way to building the empires, legacies, and generational wealth they so deserve.

 

Where to find Dielle Charon:

Website: https://diellecharon.com/ 

Social: https://www.instagram.com/diellecharon/ 

Podcast:  https://diellecharon.com/podcast/ 

 

Category: Entrepreneurship

 

Keywords: financial coaching, economic downturn, recession, investing, business growth, financial trauma, stock market, entrepreneurship, audience growth, sales strategies, sales training, business growth, recession mindset, community support, personal development, economic challenges, sales strategies, client relationships, mindset shifts, innovative marketing

 
 

   

  
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Small Business Big MoneyBy Financial Coach for Entrepreneurs, Gina Knox

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