2023 did not go as planned– to a comical degree.

To be honest, I’m still processing it. I’d love to say that I have some big, grand lesson to share, but I’m not sure I’m at the end of this chapter yet (though I sense I am). 

I don’t mean to be cryptic, and I promise to share more details, but the shift I have experienced is hard to describe. It feels like my identity has changed at a deep level affecting every area of my life in ways I never expected.

I spent 2023 experimenting. I knocked things down. I made a mess. I canceled what was supposed to be our biggest launch ever right in the middle of it. I launched an e-commerce site. As I’ve said many times, this year I was the Goldilocks of business models.

It was humbling. Oof. In the best possible way. And not just in business.

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