Hey you wild women!

Ready to jump into the world of podcasting and new media? Today we're joined by Erin Trafford, an award-winning broadcaster and strategist with more than two decades of experience. She's the CEO of Story Studio Network, a highly sought-after podcast network.

Erin emphasizes that podcasts are, at their core, all about building relationships. While we don't often think about it this way, imagine the impact of having a host, guest, and listeners all in the same room. Committing to holding this space is a big investment, but the potential is massive.

In this episode, you will learn about:

• The "XY" problem in content marketing and the approach Erin takes to it.
• What most podcast hosts tend to chase—and why they shouldn't.
• The tech missing in podcasting and what's expected to change.
• Why it's important to approach podcasting with a co-creative energy.
• Who is and is not a good fit for Story Studio Network.
• The one thing you should do before you launch your own podcast.
• The biggest initial hurdles people hit in podcasting and where people drop off.
• Why Erin decided to jump ship from broadcasting and what she went into next.
• The difference between a podcast and a branded podcast.
• Stats of the average podcast listener and why it's powerful to know.
• Why creating a podcast has to be fun.
• How branded podcasting enhances a solid PR strategy.
• How podcasting picks up what's being left on the table by traditional media.
• The biggest thing stopping people from starting a podcast.

What it means to be a wild woman:

• Remembering being a woman means you're the most powerful being on this planet—a creator.

Mentions:

• www.wewildwomen.com/workshop

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Connect with Erin Trafford

• www.instagram.com/its.erintrafford
• erintrafford.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com