If you want a strong Q4, your work starts now.

Too many subscription box owners treat the 4th quarter like it starts in November. But if you want October sales to be strong – and if you want to ride that momentum straight through the holiday season – your prep needs to start in late summer.

In this episode of The Launch Your Box Podcast, I’m walking you through four things you can do right now to set yourself up for your best Q4 yet. Whether you’re running a subscription box, selling one-time products, or offering holiday gift subscriptions, these steps will help you plan, promote, and sell with confidence, instead of scrambling.

And because I know this can feel overwhelming, I’m also inviting you to join me inside my Ultimate Q4 Planning Workshop, where we’ll spend one focused day mapping out your entire quarter, together.

Q4 is the biggest sales quarter of the year. Some small business owners make half their annual revenue between October and December. But here’s the mistake most people make:

They think Q4 starts when they post their first Black Friday sale.

By that point, you’ve already missed valuable weeks of visibility and momentum. 

The truth? Q4 success starts at the end of Q3.

Before October arrives, you should already know:

Which promotions you’ll run and when

What products (and how much) you’ll need to make them happen

How you’ll market each offer

If you can’t answer those questions yet, you’re already behind.

Step 1: Plan Your Q4 Promotions Now

Start with the end in mind when you answer the question, “What are you going to sell?”

Step 2: Grow Your Following + Your Email List

You need both visibility and ownership heading into Q4.

Step 3: Warm Up Your Audience

Don’t wait until you’re ready to sell to show up. If someone joins your list in August and doesn’t hear from you until November, they’re not likely to buy.

Warm-up content builds trust and anticipation so that when you do make your offer, people are ready to say yes.

Step 4: Keep Your Plan Simple, But Real

You don’t need to create every caption, email, or ad today. But you do need to know what you’re promoting, when you’ll promote it, and how you’ll promote it.

That’s exactly what we’ll do together in my Ultimate Q4 Planning Workshop. In one day, we’ll:

Plan your promotions

Map your marketing calendar

Identify the emails and posts you’ll need

Forecast inventory and shipping timelines

You’ll walk away with a complete Q4 roadmap. Ready to execute, no scrambling required.

If Q4 usually feels like chaos, this episode will show you how to change that. Listen in for practical steps you can take this week to get ahead. And find out how to join me for the Ultimate Q4 Planning Workshop, so you can head into the busiest season of the year feeling confident and in control.

Join the Ultimate Q4 Planning Workshop: September 5, 2025 – Live on Zoom. 

Join me in all the places:    

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