Doing It Online : The Doable Online Marketing Podcast

#213 - 3 things you need to change in your business to survive in 2024


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I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why.

Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work!

The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content.

But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market:

  1. Find your niche and own it. Don't try to be everything to everyone. Become the go-to resource in your specific area.
  • Show up and connect with your audience. People buy from people they know and trust. Build relationships by consistently showing up, providing value beyond your courses, and fostering a community.
  • Offer courses more frequently. Ditch the launch-and-disappear strategy. Embrace an evergreen approach with smaller, more frequent course offerings.
  • By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world.




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    Doing It Online : The Doable Online Marketing PodcastBy Kate McKibbin

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