Over the last couple of weeks, I’ve completed more than 20 content audits.

These included free Instagram Post Audits and in-depth content reviews for my clients. And one thing kept standing out...

There are common mistakes showing up again and again – mistakes that are costing people sales.

As we head into Q4 (aka peak selling season), you want your content to actually help you make sales. 

So in this two-part series of the How I Do Content Podcast, I’m breaking down the biggest mistakes I’ve uncovered in my content audits, plus how to fix them.

In this Part One I’m going to start with the most common mistake I’m seeing right now – not creating urgency in your content.

SIGN UP FOR MY FREE WORKSHOP

The Content Playbook That ACTUALLY Works Right Now.

I’ll share the exact strategies I use (and teach my clients) to cut through the noise, create demand, and actually sell in Q4.

It’s completely free and happening on Thursday 9th October. You can grab your spot at https://thesocialbolt.com.au/workshop/ 

WANT MORE?

• Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

content audits, biggest content mistakes, sales mistakes in content, urgency in marketing, create urgency in content, buyer psychology 2025, Q4 sales strategy, cost of waiting in business, how to increase conversions, sales CTAs that work, marketing urgency examples, content that sells, mistakes costing sales, why content isn’t converting, create demand with content, highlight cost of waiting, sales messaging tips, content strategy for Q4, urgency vs pushy marketing, biggest content audit findings

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