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What happens when you invest emotionally in a poorly located restaurant, nearly flunk out of college, and then land a transformative career at Jimmy John's? Gregg Majewski, the visionary behind Craveworthy Brands, joins us to share his incredible journey and the tough lessons he's learned along the way. Gregg's story is a testament to the power of taking risks and believing in oneself, as he candidly recounts his path from near failure to a life-altering opportunity in the restaurant industry. Listen as we explore the art of building successful franchise teams and why betting on your own potential can unlock unforeseen opportunities.

Gregg offers a treasure trove of insights into the dynamics of franchising, emphasizing the importance of hiring motivated individuals and nurturing franchisee relationships. Discover unique strategies that helped Jimmy John’s stand out, including transitioning from single to multi-unit operations while maintaining brand integrity. We uncover the challenges of rapid growth and the pitfalls of unaligned advertising advice, revealing how thoughtful training and systems can drive consistent success. Gregg’s innovative approaches, like acquiring a $43 million asset for just $1, highlight the bold moves that can lead to remarkable achievements.

As we look towards the future, Gregg shares his ambitious plans to revolutionize the restaurant sector by 2025, focusing on technology, consumer packaged goods, real estate, and franchise development. Learn how Craveworthy has expanded to 225 restaurants across 15 brands since its inception in 2023, achieving $225 million in system-wide sales. Through tales of negotiation mastery and understanding self-value, Greg inspires us to seize opportunities aligned with our financial goals, ensuring that his team thrives along the way. Join us for an episode that promises to equip you with strategies for growth and transformation in the restaurant industry.

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