Most consultants think physical products are only for authors or e-commerce brands, not for them. In this episode, Melisa challenges that assumption head-on and takes you behind the scenes of a new physical product line she’s launching.

This isn’t a product pitch, it’s a case study. She’s sharing the full backstory of  why she started this, what’s working, what surprised her, and how she’s thinking about integrating physical products into her consulting business long-term.

If you’ve ever thought:

• “I don’t have a unique enough framework.”
• “I’m too much of a generalist.”
• “Wouldn’t this compete with my services?”
  
  

…this episode is for you. Melisa walks through why physical products can work for consultants, what mistakes to avoid, and how to start thinking creatively about how your IP can scale without taking you out of the equation.

Timestamps for Key Moments:

​​[03:22] How Melisa’s accidental journal project turned into a new business unit and three physical products

[11:19] How creating a product sharpened her methodologies and clarified her frameworks

[22:50] Ways to use physical products as reputation and demand builders in your consulting business

[29:30] Examples of physical products created by other consultants and what they charge for them

[36:40] Key considerations before launching a physical product including budget, time, and energy

Tune in to Episode 222 for behind-the-scenes insight, inspiration, and real strategy to help you expand your consulting business in a creative, scalable way.

Related Resources

• Full Show Notes: https://shownotes.melisaliberman.com/episode-222/
• Read Chapter 14 in Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality, https://www.amazon.com/dp/B0CSXJBGVB
• Related Podcast Episode: Episode 200 - What's Possible for your Consulting Business, https://shownotes.melisaliberman.com/episode-200/   
• Work with Melisa: Apply for a Coaching Exploratory call at https://www.consultmelisa.com 
• Products Mentioned In This Episode:
  • Pip Decks
  • The Five Dysfunctions of a Team: Comprehensive Kit
  • Innovation Games: Creating Breakthrough Products Through Collaborative Play: Hohmann, Luke 
  • Visual Planning Template - Grove Tools, Inc.
  • MethodKit   

Want More?

• Get Melisa’s Book: https://www.melisaliberman.com/book
• Visit with Melisa’s Website: www.melisaliberman.com 
• Follow on LinkedIn: linkedin.com/in/melisa-liberman 
• Get Notified When Melisa’s Products Launch: https://www.melisaliberman.com/growth-atlas-products 

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.