Jimmy sits down with former classmate from St. Bonaventure University, Charlie Riley.  Charlie is a Marketing & Communications expert with more than 15 years of experience in the field.  They talk branding, marketing and communications and the parallels they all have with Physical Therapy.

Charlies Bio -

Charlie brings over 15 years of marketing, public relations and business development experience to Lawley in a newly created role to oversee communications and marketing across all branches. From managing advertising agency clients to leading client-side marketing and creative, Charlie has experience across multiple categories including: education, insurance, health care, government, digital signage, banking, energy, Consumer Packaged Goods (CPG), retail, franchising, professional sports and more.

Experience:

Charlie joined Lawley in early 2014 after previously serving as Chief Marketing Officer (CMO) at a global education technology firm headquartered in Buffalo, NY. Prior to building a marketing department at PLS 3rd Learning, Charlie oversaw digital marketing and advertising for clients at SKM Group (now FARM), a full-service advertising agency in Depew, NY and has lead marketing departments for Think Student Loans and for the Chicago Fire, the Major League Soccer team in Chicago.

 

Accreditations:

Google Analytics Digital Analytics Fundamentals Certification

New York State P&C Brokers License

Industry Affiliations:

Insurance Marketing & Communications Association (IMCA) member

American Advertising Federation (AAF) member

Education:

MBA – Marketing/Management – St. Bonaventure University

B.A. – Journalism/Mass Communication- St. Bonaventure University

Links:

Lawley: http://www.lawleyinsurance.com/bio/charlie-riley/

LinkedIn: https://www.linkedin.com/in/charlieriley/

Twitter: https://twitter.com/charlieriley

Publications:

How To Stay Focused When Building (And Using) Your Marketing Tech Stack

Six Creative Ways To Leverage A Personalized Marketing Campaign

How To Establish Healthy Habits To See Renewed Focus In Your Work And Life