Companies should not be deciding their purpose or cause based on market research. That’s like a politician deciding what their vision is based on poll numbers.

The first step to becoming that leader we wish we had is to actually want to be the leader.

It’s about all about purpose and creating strong human relationships, and learning your “Why” gives you a massive advantage in decision-making.

Fulfillment comes through service to others. When we make it about ourselves, it never really works. When we make it about others, it really feels amazing.

If your kid has a bad report card, you don’t put him up for adoption, you get him a tutor. If someone has performance issues at the company, you don’t fire them, you coach them.

Leadership is a process, and it requires commitment.

The only way to find out if it will work is to do it.

Leaders are not responsible for the numbers; leaders are responsible for the people responsible for the numbers.

Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.