In this podcast episode Kendra discusses the importance of creating a lead-generating freebie for building an email list. Our discussion emphasizes why an email list holds more value than social media, especially with platform changes on the horizon. We explore the risks of relying solely on social media and highlight the strategic advantages of cultivating an email list tailored to your audience's specific needs.

Discover the concept of a "freebie funnel" and how top-of-the-funnel content can strategically guide potential leads towards engagement and eventual program enrollment. Learn key elements of crafting an effective freebie, including making it quick to consume, providing a quick win, and ensuring high-quality design.

Kendra also shares practical tips on selecting tech tools like Convertkit or FG Funnels for opt-in pages and email marketing software. Plus, explore strategies for driving traffic, whether through organic social media efforts or utilizing paid methods like Facebook ads. Finally, we offer guidance on optimizing traffic generation through SEO tactics or collaborations, emphasizing the importance of consistently directing qualified traffic toward opt-in pages to ensure measurable success in growing your email list effectively.

Tune in for actionable insights that will help you build a thriving email list and connect with your audience in meaningful ways!

Resources mentioned in this episode:

Convertkit

FG Funnels

Canva

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