Have you ever wondered what it's like to quit a high paying job to pursue a life of purpose? Have you ever wondered what it's like to grow up surrounded by constricting cultural norms? If yes, do you want to break free? My guest today is a leader in the space and will rally you to step into your own superpower…especially if you're an Asian woman.

Julie Tran is the founder of Leading AF, a sisterhood that develops driven Asian women into future leaders. Leading AF provides workshops, coaching, and mentoring through an Asian lens with the hope to overcome adversity in their community and create empowered Asian women capable of fulfilling their potential.

In This Episode, You Will Learn About:

• Recognizing and overcoming cultural expectation
• The importance of feeling authentic in yourself
• How Julie found her business name
• Why it is important to test marketing with your target audience
• Identifying the problems your business is trying to solve and creating solutions
• The importance of creating space to be creative
• The bamboo ceiling
• Understanding how to dismantle the bamboo ceiling by challenging cultural expectations
• Using 'mistakes' as data points for improvement
• Making the most of time to create during quarantine
• What being Asian means culturally
• Lack of Asian representation in media and how it affected Julie growing up
• How fitting into perceived cultural success against her own values resulted in anxiety and depression
• Julie and her husbands' struggle with infertility and their journey to fostering
• Overcoming the victim mentality through spirituality
• Motherhood is more than birthing: Love is a choice and a commitment
• How Julie released her old identity and embraced her true self and her value
• How Asian cultural values create success while simultaneously hold people back
• The importance of learning your authenticity and leading with love
• How Leading AF is dedicated to providing awareness and resources for Asian women looking to break cultural conditioning
• How to aid the Asian community as an outsider: Raising awareness and allowing Asian representation and growth
• How Julie stays sane during lockdown by honoring her season and avoiding guilt

Resources:

• Leading AF Facebook: Leading AF
• Instagram: Leading AF
• Julie on Instagram: Lead with Julie Tran

Public Shout Outs:

• Calendly

What it means to be a WILD woman:

Giving yourself permission. Whether you're in a corporate job and want to leave to do your own thing, give yourself permission to leave it. No one has to anoint you or ask you, it's just owning it! ~ Julie Tran