Becoming: HER with Nikki Spoelstra

23. Creating Awareness as Parents and Establishing Leadership in the Workplace with Natalie Norfus of The Norfus Firm


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So many powerful points in this episode! Natalie Norfus is Managing Owner at The Norfus Firm. She is an HR & Inclusion Strategist, a mother, a trusted friend and a workplace problem solver. Natalie has over 15 years of experience counseling employers on diversity & HR strategies, compliance, and litigation. Natalie has worked with global employers in various industries including quick services restaurants, manufacturing, financial services, and healthcare, and she firmly believes that there is no “one size fits all” approach to HR and diversity strategies. Having come from a diverse upbringing and having worked with employers across the globe, Natalie draws on her varied experiences to customize strategies that are unique to each organization. Natalie is passionate about supporting mentoring and educational opportunities for underserved youth. She currently serves on the board of directors for Big Brothers Big Sisters of Greater Miami.

In this informative episode of The Know, Nikki and Natalie examine the importance of building workplace cultures that include voices of varying backgrounds and ways to make this happen. Natalie and Nikki share their love of the Big Brothers Big Sisters organization and why they both find it crucial for their children to understand the importance of giving back to the community and truly being of service. Natalie discusses her role as an HR & Inclusion Strategist, and how she has been able to effectively work with companies to create safer and more productive workplaces. Natalie expands on her work with companies of varying sizes to implement short and longterm plans to increase minority representation and ownership and talks about why this is so important and culturally relevant. Natalie has also had a very pivotal role in helping companies to develop communication plans regarding their organizations’ position on diversity and diversity related issues. This episode touches on many important, sensitive, and timely topics that are critical to the success or failure of running a business in 2021. It is both engaging and informative!


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Becoming: HER with Nikki SpoelstraBy Nikki Spo

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