In today’s episode, I share the behind the scenes of a report my team and I put together that analyzes each of our customer’s journeys throughout the year. We looked at when they initially joined our list, how they got on our list, how long they were on the list before they bought, were they warm or cold, and their average customer value. I believe that this data is extremely valuable to pull at the end of each year because it will guide the way you are going to direct your team next year, and the way you're going to use your company's resources and money to be more effective and get more results. I guarantee that if you create a similar report for your business and critically analyze your results to drive your decisions in 2021, you will be much more profitable. Tune in to learn more about how my team put together our report, the data you should be tracking, and what it all means for your business!