Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016.

Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything.

In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale.

Full transcript and show notes

Garrett's Twitter / YouTube / Instagram

***

TIMESTAMPS

(00:00) The Most Insane Production on YouTube

(01:33) How Michelle Khare’s Channel Evolved

(07:14) How Much a Michelle Khare Video Costs

(10:19) Grow Your Podcast With Spotify

(11:36) Bono’s Six Thinking Hats

(17:43) Getting Rejected

(21:20) Thinking Big

(23:51) How Challenge Accepted Gets Made

(29:23) Making Content for Impact

(32:34) When is Something Done?

(34:07) Where Do Things Go Wrong?

(39:44) Systems and Processes

(43:48) Getting Sponsors

(48:55) Advice to Grow Quickly

***

RECOMMENDED NEXT EPISODE

→ #202: Zack Honarvar – What he learned from working with 10,000 creators

***

ASK CREATOR SCIENCE

→ Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify