Today Nicole is addressing a topic that's at the forefront of every entrepreneur's mind: the relentless quest for your "ideal client." But what if this very pursuit is the hurdle holding you back? Nicole challenges the conventional wisdom of niche-finding, arguing that this approach may lead to a plateau, especially for those teetering around the six-figure mark.   Nicole challenges conventional wisdom with a controversial yet compelling viewpoint, suggesting that the key to breakthroughs lies not in finding the perfect client but in understanding oneself. Using the principles of human design, she'll take you through a transformative process of 'reverse niching', emphasizing the importance of self-awareness in business. This strategy is not just about rethinking your marketing strategy; it's about a fundamental shift in how you perceive your role and power as an entrepreneur.   Nicole is also going to share three major issues with traditional wisdom around niching and presents an alternative approach that aligns with the unique strengths and designs of entrepreneurs. Uncover the secrets of connecting deeply with your audience and how human design can direct you to your soulmate clients.     Register for the upcoming free 3-part masterclass, The Authority Accelerator in HD: Create Your Million Dollar Message in 3 Days Using Human Design at nicolelaino.com/masterclass   Learn more about your Human Design and get your full chart for free. Click here to get your free chart.   Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!    If you enjoyed this week's episode, I'd so appreciate you doing a few things for me: 

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