Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.

00:00 - Intro and Episode Overview

01:34 - Why Specialization Matters

04:15 - Investing in Quality: Buy Once, Cry Once

07:45 - Shockwave Therapy for Adhesive Capsulitis

12:30 - Creating a Program for Non-Responsive Shoulders

17:40 - How to Keep Patients Coming Back

21:55 - Building Long-Term Practice Value

27:20 - Using Technology for Recruitment

30:00 - Monetizing Hardware to Grow Revenue

35:50 - PT Innovation: Evolving or Falling Behind

40:05 - Show vs. Tell: How to Attract Patients

45:10 - Parting Shots and Key Takeaways

Key points covered:

The evolving business models in physical therapy, focusing on patient outcomes and retention.

Using specialized tools like Shockwave Therapy to treat conditions like adhesive capsulitis in just one session.

Why investing in quality and patient satisfaction is crucial for long-term success.

Building a practice that can thrive without constant owner presence, increasing resale value.

How niche specialization can lead to significant business growth and recruitment opportunities.

Special Guests:

Tony Maritato, Physical Therapist & Business Innovator

Dave Kittle, PT, Business Coach & Clinic Owner

Target Audience:

Physical therapists, clinic owners, healthcare entrepreneurs, and medical professionals looking to innovate their practice and patient care.