Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. 

But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income.

My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching businesses face such steep odds, even when coaching itself is transformative.

Listen to learn more about:

• The multiple skill sets required to run a coaching business (and why most other professions only require one)
• Where life coaching fits in economic sector models and what that means for market demand
• How social and financial capital affect your chances of building a sustainable practice
• Why coaching skills can enhance traditional careers more reliably than standalone businesses

Let us be clear: we love coaching, believe in coaching, and our aim is NOT to discourage anyone. Instead, we want to equip you with the information you need to approach this work strategically and sustainably, so that coaching enhances your life rather than draining it.