This week we welcome Vicki Shilling, who offers guidance on choosing the right business model for entrepreneurs.

Vicki introduces four business model archetypes: Influencer Izzy, Bespoke Betty, Responder Rachel, and Signature Sally, each suited to different entrepreneurial styles. She explains how to align these models with personal strengths and sustainable practices.

This episode wraps with some actionable steps based on quiz results and we encourages you to connect with Vicki for further learning opportunities.

In this episode:

• The importance of sustainability and playing to your strengths.
• Vicki gives a detailed explanation of the four different business models
• Vicki introduces a quiz to help determine suitable business model
• What to stop doing and what to focus on for each business model

Connect with Vicky:

Vicky's Free Quiz: What's Your Wellness Business Model Archetype?

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Episodes you may also enjoy:

Episode 173 - Building A Mission-Driven Business As A Busy Mom With Two Sets Of Twins Real Journey Series With Amy Slater

Episode 217: Why Lowering Your Prices Won't Increase Your Sales

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