In today's episode, I'm sharing Team Hirsh's best practices for another strategy you can implement in your business: self-liquidating offer funnels. The mistake many people make with self-liquidating offer (SLO) funnels is that they treat them as their be-all-end-all marketing strategy that's going to make them millions of dollars with minimal effort on their part. That is not the case. SLO funnels can absolutely be profitable and are an incredible lead generation tool, but only when executed properly. If you're interested in creating a SLO funnel in 2021, or if you had one that just didn't perform like you'd hoped in 2020, tune in to today's episode to learn exactly how you need to execute a SLO funnel to maximize it's success.