Doing It Online : The Doable Online Marketing Podcast

#247 - How to get your first 500 subscribers - Step by step action plan


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Trying to sell anything online when you don’t have an audience is like shouting into the void.

The only way to make that work is if you’ve got a massive budget to throw around, and honestly, who does?!

But don’t despair!

Today I want to share with you an easy, three-step plan to get your first 500 email subscribers, so you can start making waves - all without spending a cent!

Your first task today is creating an irresistible lead magnet that stands out. You might also call it an 'opt-in bribe' because, let’s be honest, we’re basically ‘bribing’ people to join our email list, and here’s the key: Make it juicy! Something so valuable people can't help but sign up.

Then it’s time to use my 'Beg, Borrow, Pay' framework.

Step 1 - Beg: Reach out personally to friends, family, and colleagues who might be interested in what you're doing and ask them to share it. This step can feel uncomfortable but if you ask sincerely and make the process easy, people are often more than willing to help!

Step 2 - Borrow: Once you’ve got some traction, it’s time to commit to a routine of sharing your lead magnet three times a day across various platforms - Facebook groups, LinkedIn groups, Reddit threads, anywhere your ideal customer might be hanging out.  

Phase 3 - Pay: Re-invest a portion of your initial revenue back into your strategy. Consider running Facebook ads for your freebie, allowing your list to grow more rapidly and begin paying for itself. 

So, there you have it, my three-step framework for skyrocketing your subscriber count to 500+ quickly and without breaking the bank.

I’d love to hear how it works for you, so please reach out on Instagram @HelloFunnels if you give it a try.

Until next time, happy list building!




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Doing It Online : The Doable Online Marketing PodcastBy Kate McKibbin

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