The Launch Lounge Podcast

252. The Psychology Behind Pricing That Sells (It's Not What You Think)


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Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) 🚀

Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely.

In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers.

🔥 In This Episode:

  • Uncover why lowering your prices actually hurts your sales

  • Master the "certainty principle" that makes price objections disappear

  • Implement identity-based selling that makes your offers irresistible

  • Learn how to create "certainty moments" throughout your launch

  • Transform how you talk about your offers to sell transformation, not features

👉 Ready to position your course for maximum impact? Download my free “Your First $10K Course Launch” guide at thelaunchlounge.com/10k.💫

 

💚 💚 💚 

Salome

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The Launch Lounge PodcastBy Salome Schillack

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