Sign up to save your podcasts
Or
Share #254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU.
In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed.
Full transcript and show notes
Caleb's Website / Twitter / LinkedIn / YouTube / Instagram
***
TIMESTAMPS
(00:00) The Secret Man Behind GaryVee and the Hormozi’s
(01:11) How Often Do the Top 1% Post?
(03:31) The Brand Journey Framework
(05:18) Being Intentional With Your Content
(08:51) Is It Possible to NOT Niche Down?
(13:55) Say the Same Things in Different Ways
(18:07) Tracking and Analyzing Data
(22:36) Maintaining Quality While Increasing Quantity
(24:27) What it Actually Takes to Perform like the 1%
(27:21) Where to Start
(30:22) Building a Personalized Team
(34:54) Agency vs Full Time vs Contractor
(41:58) Developing a Content Strategy
(45:15) Width Content vs Depth Content
(46:55) Scaling Trust Using Educational Content
(50:02) Best Call to Action Strategy
(52:10) Email and Web Traffic Strategy
(55:27) How Caleb is Going About Hiring His Own Team
(58:53) The Correct Way to Give Feedback to Your Team
(1:03:17) How to Take Inspiration from Others
(1:04:55) Which Platform Has the Biggest Opportunity
(1:06:57) Audio Content Strategy
(1:08:47) Why You Need to Collaborate with Others
***
RECOMMENDED NEXT EPISODE
→ #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
View all episodes
By Jay Clouse
5
454454 ratings
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU.
In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed.
Full transcript and show notes
Caleb's Website / Twitter / LinkedIn / YouTube / Instagram
***
TIMESTAMPS
(00:00) The Secret Man Behind GaryVee and the Hormozi’s
(01:11) How Often Do the Top 1% Post?
(03:31) The Brand Journey Framework
(05:18) Being Intentional With Your Content
(08:51) Is It Possible to NOT Niche Down?
(13:55) Say the Same Things in Different Ways
(18:07) Tracking and Analyzing Data
(22:36) Maintaining Quality While Increasing Quantity
(24:27) What it Actually Takes to Perform like the 1%
(27:21) Where to Start
(30:22) Building a Personalized Team
(34:54) Agency vs Full Time vs Contractor
(41:58) Developing a Content Strategy
(45:15) Width Content vs Depth Content
(46:55) Scaling Trust Using Educational Content
(50:02) Best Call to Action Strategy
(52:10) Email and Web Traffic Strategy
(55:27) How Caleb is Going About Hiring His Own Team
(58:53) The Correct Way to Give Feedback to Your Team
(1:03:17) How to Take Inspiration from Others
(1:04:55) Which Platform Has the Biggest Opportunity
(1:06:57) Audio Content Strategy
(1:08:47) Why You Need to Collaborate with Others
***
RECOMMENDED NEXT EPISODE
→ #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
More shows like Creator Science
View all
The Smart Passive Income Online Business and Blogging Podcast
3,441 Listeners
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
190 Listeners
Social Media Marketing Podcast
1,446 Listeners
The Amy Porterfield Show
4,585 Listeners
The Side Hustle Show
1,587 Listeners
YouTube Creators Hub
8 Listeners
Build Your Tribe | Grow Your Business with Social Media
2,613 Listeners
The History of Literature
1,093 Listeners
The History of Standup
335 Listeners
Micheaux Mission
211 Listeners
The Feast
164 Listeners
Noah Kagan Presents
908 Listeners
Freelance to Founder
69 Listeners
The Futur with Chris Do
851 Listeners
The Jetsetting Family Travel Podcast
65 Listeners
Green Eggs & Dan
399 Listeners
We Don't Deserve Dogs
185 Listeners
The Think Media Podcast
752 Listeners
Book Dreams
57 Listeners
The Marketing Millennials
147 Listeners
Marketing Made Simple
287 Listeners
The Startup Ideas Podcast
184 Listeners
Marketing Against The Grain
352 Listeners
AI Explored
79 Listeners