Blogging is not dead + a simple content strategy to win the SEO game.

On this episode of Into the Wild we’re joined by Jenny Melrose. Jenny is a successful content strategist who teaches bloggers and entrepreneurs how to grow and monetize their online businesses. She is also the host of the Influencer Entrepreneurs Podcast.

Jenny, a successful lifestyle blogger herself, started blogging after she had her daughter as a way of rebuilding her identity as a new mom. Soon, her blog led her to landing deals with companies like Neutrogena, Smucker’s, and more.

In this episode, you will learn about:

• Current blogging strategies and trends that actually work in 2024.
• What needs to come first before you offer your services online.
• The edge that email marketing has over social media marketing.
• How often you should be sending out emails to your list.
• The surprising way Jenny structures her emails and why she does it that way.
• The secret to staying consistent with your content strategy.
• How Jenny was able to land sponsors for her blog.
• Tips for presenting and pitching yourself to other businesses.
• Why blogging is a long-term game, plus how to plan ahead for your online business.

What it means to be a wild woman:

• Being willing to take the risk and putting your genius out in the world.

Mentions:

• www.wewildwomen.com/vip-day

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Connect with Jenny:

• www.jennymelrose.com
• www.jennymelrose.com/podcast
• www.instagram.com/jenny_melrose

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com